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The story behind the standard

From the arena
to your property.

Hi, I’m Chuck Carothers, founder of Cleanicity—a Santa Clarita company built on the same principles that fueled my career in professional action sports:

Discipline.
Precision.
Consistency.

A performance mindset

Built on precision.
Driven by pride.

Before starting Cleanicity, I spent more than two decades in freestyle motocross—as a professional athlete, X Games gold medalist, live-event announcer, and organizer. I had the honor of working with world-class organizations including ESPN’s X Games, Red Bull, and the Nitro World Games.

In sports, success is about preparation and consistency. The same goes for keeping a property clean. Every Cleanicity route follows the mindset of an athlete: prepare, focus, execute, repeat.

“Clean isn’t a chore. It’s a performance standard.”

Why it matters

Clean spaces
perform better.

A spotless property feels more comfortable, welcoming, and respected. When people see a space being cared for, they’re more likely to care for it too.

That’s why regular litter removal is about more than appearance. It sets a tone—one that protects curb appeal, strengthens community pride, and helps people feel good about where they live, work, and visit.

Rooted in Santa Clarita

Family at the core.
Pride in every job.

I’m proud to call Santa Clarita home, where I live with my wife and our two daughters. Family is at the core of everything I do, and Cleanicity reflects those same values: integrity, hard work, and pride.

Whether it’s a business complex, an apartment community, or a local HOA, we deliver results that make people take notice—because when a space feels cared for, people treat it that way.

The Cleanicity standard

One spotless
impression at a time.

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